How to Open a Baidu PPC Account
Opening a Baidu PPC advertising account is hard and takes time. Let Shifu guide you through the process to make it easier.
Master B2B WeChat Marketing with This Simple Guide
WeChat often comes into question as to whether or not it’s an efficient tool for B2B businesses to reach prospects. B2B marketers in China often wonder: Is WeChat worth using in a marketing campaign?
What is Baidu PPC and How Baidu PPC Auction Works
Baidu PPC has been a proven Chinese search marketing platform for both large companies and SMEs. This post is an introductory article for beginners who would like to learn more about Baidu PPC before moving forward.
What is Baiduspider?
Baiduspider is the generic name for Baidu's official web crawler. Baiduspider is the general name for three different types of crawlers: a desktop crawler that simulates a user on a desktop, a mobile crawler that simulates a user on a mobile device, and a mini-program crawler that simulates a user within the Baidu mobile app.
Baidu PPC vs. Google Adwords: 5 Key Differences
Baidu PPC is Baidu’s search advertising platform. PPC experts that are already familiar with AdWords should find Baidu PPC fairly easy to understand, as they have many things in common
Top Chinese Search Engines (Update Q1 2024)
Here are the top Chinese search engines you should know about before starting your Chinese search marketing campaign.
Baidu PPC Campaign Strategy and Tips (Update 2024)
In the past year, Baidu PPC advertising has seen several exciting updates. To PPC experts, that means new challenges as well as new opportunities. We have to prepare ourselves and adjust our PPC campaign strategies to achieve the maximum return on the investments while using PPC ads.
Top Online Payment Methods in China
The landscape of online payment methods in China has changed dramatically since we updated the article last time.
What is an ICP License (ICP 备案)?
An ICP license (ICP 备案 in Chinese) is a permit issued by the Chinese Ministry of Industry and Information Technology to permit your websites to be hosted in China.