Top Chinese Search Engines (Update Q1 2024)
Before launching a search marketing campaign targeting China, it's crucial to ensure your strategy aligns well with the local digital landscape.
Here's a rundown of the top Chinese search engines to consider for your campaign:
Mobile Search Engine Market Share Q1 2024
|
Search Engines |
Market Share |
|---|---|
| Baidu | 75.57% |
| YANDEX | 7.42% |
| 4.24% | |
| Shenma | 3.87% |
| Bing | 3.52% |
Desktop Search Engine Market Share Q1 2024
|
Search Engines |
Market Share |
|---|---|
| Baidu | 33.13% |
| Sogou | 26.71% |
| Bing | 26.12% |
| Haosou | 7.29% |
| 5.15% |
Baidu
www.baidu.com
Baidu stands as the leading search engine in China, dominating the market on both desktop and mobile platforms. Founded in January 2000 by Robin Li, a prominent figure in the Chinese internet sector, Baidu is essential for any search marketing efforts in China.
Shenma
m.sm.cn
Targeted exclusively at mobile users, Shenma emerges as a key player for mobile search marketing in China. Given its mobile-only approach, incorporating Shenma into your strategy is advisable alongside Baidu.
Haoso (360 Search)
www.so.com
Operated by Qihoo 360, Haoso prides itself on being a "Safer Search" engine, claiming superior efficacy in filtering out malicious and phishing results compared to its competitors.
Sogou
www.sogou.com
Sogou, another significant search engine, benefits from its partnership with Tencent, enabling it to index and showcase content from WeChat Official Accounts, which can be a valuable asset for marketers.
These platforms constitute the cornerstone of the Chinese search engine market. If you're considering embarking on a Chinese search marketing campaign, SEO Shifu is ready to assist.
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