As you may know, Baidu Ads (also known as Baidu PPC or Baidu phoenix nest) is by many measures the most popular paid search platform used by Chinese search marketers. Beyond that...

Opening a Baidu PPC advertising account is hard and takes time. Let Shifu guide you through the process to make it easier.

Baidu PPC has been a proven Chinese search marketing platform for both large companies and SMEs. This post is an introductory article for beginners who would like to learn more about Baidu PPC before moving forward.

Baidu PPC is Baidu’s search advertising platform. PPC experts that are already familiar with AdWords should find Baidu PPC fairly easy to understand, as they have many things in common

In the past year, Baidu PPC advertising has seen several exciting updates. To PPC experts, that means new challenges as well as new opportunities. We have to prepare ourselves and adjust our PPC campaign strategies to achieve the maximum return on the investments while using PPC ads.