Baidu SEO Services

Achieve search marketing success on the leading Chinese search engine - Baidu is the leading search engine that takes a search market share of above 80% in China. It was founded in 2000 by the Chinese search scientist and entrepreneur Robin Li.

Today’s Baidu is more than a search engine. Like Google, its counterpart from the U.S, Baidu has evolved into a large Internet ecosystem with a wide array of web services and products, including web search, mobile search, pay-per-click advertising, web mapping application, news search, image search, video search, question-and-answer, web analytics, web browser, and web-based wiki.

That’s why Baidu SEO matters – because your potential customers use Baidu to discover the Internet in China every day.

How We Help

Baidu SEO is one of the core competencies of Chinese SEO Shifu. Our services include:

Baidu Keyword Research

Keyword research is what you should do through the whole process of any search marketing campaign. A well set-up and managed keyword database helps you find what your customers are actively seeking, so you can respond to their needs with your content, services and products.

The main keyword sources we use include the paid Baidu keyword research API, the keywords your competitors are ranking for on Baidu, and the keywords your competitors are bidding on for Baidu pay-per-click advertising.

Competitor Spotting & Analysis

Finding competitors for one or two keywords on Baidu is easy. But what about you have 10,000 keywords?

Manually doing it = insanity

Chinese SEO Shifu has developed its own web crawling system named Shifu Crawler. It automatically crawls and parses URLs from search engine result pages and generates a xml/csv/txt file listing all the potential competitors.

Onsite SEO Audit & Optimization

We will help you review your website, create an actionable SEO plan, and work with your inhouse technical team for implementation.

We use Shifu Crawler to crawl and analyze your website. We will spot all the essential issues of the content and the codes, and work with your technical team to fix them, so Baidu can better crawl, index and rank your website.

Most importantly, we promise we won’t make your web developers cry.

Content Optimization

Shifu has passionate and creative Chinese writers that make your content sexy in the Chinese way.

We will optimize your Chinese content, making it not only more appealing to the Chinese audience, but also friendlier to Baidu.

Offsite SEO – Ethical Link Development

Offsite SEO is a game of popularity and authority. Chinese SEO Shifu will help you strategize and implement an ethical link development campaign to enhance your organic rankings.

Baidu SEO Consulting

Lookers-on see most of the game. You may have a great inhouse SEO team but occasionally you just need someone to review the campaign from the outside. Shifu will analyze your website and offer expert advices that make differences.

Baidu Mobile SEO

Optimizing for mobile has become crucial in the era when more and more people start to navigate the web on smaller screens. Baidu is China's No.1 mobile search engine, which you can not afford to miss. SEO Shifu will optimize your website according to Baidu's standards and improve the experience and performance across device.

Baidu Integrated Marketing

Baidu has become a large Internet ecosystem and web search is not the only Baidu product that can help your business profit. With Baidu integrated marketing, we leverage a number of Baidu’s products including Baidu Search, Baidu Zhidao (Baidu’s question-and-answer service), Baidu Wiki (Baidu Baike) and others, making the most of the leading Chinese search engine.

Baidu Indexation Improvement

It’s pretty common to see a website has tons of pages indexed by Google but only a few indexed by Baidu. Being honest, it’s Baidu’s fault, but blaming it won’t get you anywhere.

Our SEO experts have rich experience in solving Baidu indexation issues. We understand the weaknesses of Baiduspider, the web crawling bot of Baidu, and know the best way to help Baiduspider discover and index your web pages.

Baidu Penalization Recovery

Baidu is sensitive about SEO, and too much of it usually leads to penalization. On Baidu it is not rare to see a website loses 50% of its traffic overnight, or has most of its pages de-indexed in a few days. When you see this, you know you are in trouble.

SEO Shifu knows where the line is. We will help you find what the cause of the penalization is, and get your site back to Baidu’s arms as soon as possible.

Our Clients

Client: Leibish
Client: Canada Tourism Commission
Client: Brewster
Client: Griaule
Client: Innovadex
Client: Microsoft
Client: Tourism Authority of Thailand Beijing Office
Client: Kung Fu English
Client: Hao Zhao Pian
Client: Study Mode
Client: Carbon Trust
Client: Win Translation
Client: Zoom Interviews
Client: WhiteWater West
Client: VisitFootball
Client: NSLC
Client: Lux Resorts
Client: IS Decisions

Need our help? Contact us to get a free quote today.

Client Testimonials

Yaniv Marcus, VP, Asia-Pacific & Investments, Leibish & Co.

"Thank you for all the help and support you have been giving Leibish & Co. We had given you a challenging mandate, which involved translation of an English commerce website into Mandarin, along with a mandate to increase our visibility in China via online marketing, as well as increase social media exposure and followers. You have done a fantastic job up to now, and I have no doubt that this will continue for the foreseeable future."

Sonia Saund, Project Coordinator, Fourth Dimension Inc.

"I must say that working with Chinese SEO Shifu was a great experience overall. Shifu made sure that every request I had was completed on time and within budget, and they provided status updates on the project as it went on. I was very impressed with the level of communication that SEO Shifu offered, especially since we were collaborating from opposite ends of the world. Ryan was very professional, understanding and diligent when it came to the work contracted. I would definitely recommend SEO Shifu to anyone looking for Search Engine Optimization and/or translation services."

Lewis Youngson, Managing Director, Visit Football

"Ryan and his team at SEO Shifu have been instrumental in helping my business grow in China. As a UK based travel company we have been able to communicate easily and quickly with Ryan, despite the time difference with China, regarding translation and SEO projects. Our business has been praised by many for its great translation and since starting our SEO 3 months ago we have risen to the top 3 in Baidu organic search terms. Ryan is someone I have complete faith and trust in and I can highly recommend him to any business big or small that wants to target China."

Phi Vo, Online Marketing Director at StudyMode, Inc.:

“We are an international company with many sites in different languages, and it was difficult to find anyone with as much expertise as Ryan. Specifically, we needed to grow Baidu traffic quickly. Ryan helped us to chart a short and long term strategy for SEO that would work well in the Chinese market, and thus far we have seen great results. I would definitely recommend his expertise for websites or businesses looking for someone on the ground who knows how SEO and great sites should work in China. We’ve seen a tremendous growth in traffic and look forward to a long-term relationship with this company.”

Helen Zhao, Director of Marketing, UL Prospector

"We struggled in finding a SEO/SEM consultant specialized in Baidu in the US. Luckily we found Ryan, who is located in China and speaks very good English. Ryan is knowledgeable, countable and easy to communicate with."

Joelin Liu, Marketing Director, Microsoft

"I hold Ryan in very high personal and professional regard – his ability to jump in, figure it out, and accomplish the goal in a timely basis is unparalleled. I had the pleasure of working with Ryan for about 12 months on an SEO project for Microsoft China and Ryan and his team members really impressed me with their understanding of search engines and knowledge on search marketing."

Ben Van Exan, Graphic Communications, WhiteWater West Industries

"WhiteWater West Industries contracted Shifu in December 2013 to boost organic SEO and manage our PPC account for our Chinese website. Within the first 3 months, the organic search results have more than tripled our total visitors, with ongoing improvements..."

Paul Coffey, Kung Fu English

"Ryan's team at Chinese SEO Shifu is our definition of an ideal partner. They are willing to spend time clearly explaining their suggested methods. They can be flexible on project terms if circumstances change. They are proactive in their communication and always looking to protect their clients' interest. Just about any SEO "expert" can claim to know everything, and then deliver very little. Ryan and his team will outline what is reasonable to expect .. and then deliver even more."

Richard Chmura, founder of

“Chinese SEO Shifu is very proficient and effective in Internet marketing and promotion. We can always count on the dedication, persistence and quality of work. Their polished and excellent command of English is of high value and ensures that communication is pleasant and effective. They are able to apply technology to marketing in a savvy way and have capability of bringing our organization’s services to a new market with astuteness.”