Social Media Case Study: A French Restaurant in Guangzhou
Approached by a renowned French restaurant in Guangzhou, the client aimed to elevate its popularity and enhance customer engagement via their official WeChat account.
Actions Taken by SEO Shifu
WeChat Account and Mobile Site Redesign: We initiated our strategy by revamping their WeChat account and the associated HTML5 mobile site to ensure a more user-friendly and engaging experience.
Moment Feed Advertising Campaign: To specifically target the Guangzhou area, we launched a moment feed advertising campaign on WeChat, tailored to capture the attention of potential customers within the region.
Integration with Offline Events: We further amplified their online presence by seamlessly integrating their digital platforms, including the website and WeChat account, with various offline events. This strategy aimed to create a cohesive brand experience across all customer touchpoints.
Results
The efforts led to a significant growth in their digital footprint, gaining over 3,500 new WeChat followers within just two months.
Additionally, there was a notable 13% increase in wine sales and wedding hosting services, underscoring the positive impact of our comprehensive digital marketing strategy on the restaurant's revenue streams.