Before launching a search marketing campaign targeting China, it's crucial to ensure your strategy aligns well with the local digital landscape.

Here's a rundown of the top Chinese search engines to consider for your campaign:

Baidu

www.baidu.com

Baidu stands as the leading search engine in China, dominating the market on both desktop and mobile platforms. Founded in January 2000 by Robin Li, a prominent figure in the Chinese internet sector, Baidu is essential for any search marketing efforts in China.

Shenma

m.sm.cn

Targeted exclusively at mobile users, Shenma emerges as a key player for mobile search marketing in China. Given its mobile-only approach, incorporating Shenma into your strategy is advisable alongside Baidu.

Haoso (360 Search)

www.so.com

Operated by Qihoo 360, Haoso prides itself on being a "Safer Search" engine, claiming superior efficacy in filtering out malicious and phishing results compared to its competitors.

Sogou

www.sogou.com

Sogou, another significant search engine, benefits from its partnership with Tencent, enabling it to index and showcase content from WeChat Official Accounts, which can be a valuable asset for marketers.

These platforms constitute the cornerstone of the Chinese search engine market. If you're considering embarking on a Chinese search marketing campaign, SEO Shifu is ready to assist.

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SEO Shifu offers comprehensive search marketing services, from organic search engine optimization to paid search engine advertising. Contact us today to learn how we can support your campaign's success.