Baidu Pay Per Click Advertising

We are certified Baidu Advertising experts. Baidu advertising is crucial to the success of your business in China, so let us help you with your Baidu PPC account application and management projects.

SEO Shifu has a great deal of experience in Chinese PPC management. As an expert on the art of spending less and doing more, SEO Shifu optimizes every aspect of your PPC campaign, driving the target audience to your website at the lowest costs.

Why Work with Shifu

Quicker & Easier

We can bring you a quicker and easier account application process

Native Chinese Experts

We are native Chinese PPC experts. We know the language and the market well

Full Ownership

You own your Baidu PPC account, even when not working with us

How We Help

We take a standardized PPC management process. Our service package includes:

Account Application & Setup

Wondering whether you are qualified and how to get a Baidu advertising account? Baidu has very strict policies for foreign companies. As Baidu advertising experts, we will take care of all Baidu's requirements on your behalf and make the whole application process painless.

The account will be registered under the entity of your business. You will have full ownership of the Baidu advertising account.

Keyword research

Keywords are what your potential customers use to express their demands, which makes keyword research a crucial step for any search marketing campaign. Shifu utilizes Baidu’s paid keyword API protocols, which generate the most accurate keyword data available.

Campaign Strategy

When the keyword list is finalized, we will categorize them into different campaigns and ad groups, to ensure your Baidu advertising campaign is easy to maintain, track and scale.

Ads content creation

Good ads content works like a spider web – it only catches the right visitors, while filtering out irrelevant searchers without letting them wasting your campaign budget. Our strong creative writing team will create and review ads content on a regular basis, to ensure the ads content looks attractive and targets precisely.

Desktop and mobile landing page design

Letting the potential customers come to your website is the start, not the end. Shifu will review and optimize the landing pages for better user experience and conversion rates, on both desktop and mobile devices.

Data monitoring & analysis

To help you spend less and do more, data analysis is a key step. We use popular traffic analysis tools such as Google Analytics and Baidu Analytics, to monitor the campaigns and find the room for improvement for your Baidu advertising campaigns.

Other Advertising Platforms

We also cover other Chinese pay-per-click and social advertising platforms:

Shenma mobile ads

Shenma Mobile

Sogou ppc ads


360 search ads

360 Search

Chinese Google Adwords


Baidu PPC Articles and Resources


Baidu PPC Advertising and Marketing FAQ

Check out the frequently asked questions on Baidu PPC advertising, such as the costs, the requirements and other topics you may be interested in.

Baidu PPC account application

How to Open a Baidu PPC Account & the Costs

Opening a Baidu PPC advertising account is hard and takes time. Let Shifu guide you through the whole process to make it easier and less painful.

Differences between Baidu PPC and Google Adwords

Baidu PPC vs. Google Adwords: 5 Key Differences

Baidu PPC is Baidu’s search advertising platform. PPC experts that are already familiar with AdWords should find Baidu PPC fairly easy to understand.

Baidu PPC Campaign Strategy 2018

Baidu PPC Campaign Strategy 2018

Now that 2018 is upon us, it is the time to take stock and look at how to improve our Baidu PPC Campaign strategies as we move through the year.

What is Baidu PPC

What is Baidu PPC and How It Works

Baidu PPC has been a proven Chinese search marketing platform for large companies and SMEs. This post is an introductory article to help beginners.

Baidu PPC Editor

Baidu PPC Editor - Baidu PPC Management Software

Baidu PPC Editor is the official Baidu pay-per-click management software. It is a free, downloadable application for managing your Baidu campaigns.

Our Clients

Client: Leibish
Client: Canada Tourism Commission
Client: Brewster
Client: Griaule
Client: Innovadex
Client: Microsoft
Client: Tourism Authority of Thailand Beijing Office
Client: Kung Fu English
Client: Hao Zhao Pian
Client: Study Mode
Client: Carbon Trust
Client: Win Translation
Client: Zoom Interviews
Client: WhiteWater West
Client: VisitFootball
Client: NSLC
Client: Lux Resorts
Client: IS Decisions

Need our help? Contact us to get a free quote today.

Client Testimonials

Amit Sharma, Digital Marketing Specialist, Chambers and Partners

"We have been delighted with the first-class service SEO Shifu have provided Chambers. SEO Shifu were able to help us with the setup of our WeChat account and have been instrumental in helping us grow our followers across the platform, working closely with us on content and campaigns. It has been a pleasure to work with Ryan and the team and we look forward to many future successes."

Helen Zhao, Director of Marketing, UL Prospector

"We struggled in finding an SEO/SEM consultant specialized in Baidu in the US. Luckily we found Ryan, who is located in China and speaks very good English. Ryan is knowledgeable, countable and easy to communicate with."

Joelin Liu, Marketing Director, Microsoft

"I hold Ryan in very high personal and professional regard – his ability to jump in, figure it out, and accomplish the goal in a timely basis is unparalleled. I had the pleasure of working with Ryan for about 12 months on an SEO project for Microsoft China and Ryan and his team members really impressed me with their understanding of search engines and knowledge on search marketing."

Paul Coffey, Kung Fu English

"Ryan's team at Chinese SEO Shifu is our definition of an ideal partner. They are willing to spend time clearly explaining their suggested methods. They can be flexible on project terms if circumstances change. They are proactive in their communication and always looking to protect their clients' interests. Just about any SEO "expert" can claim to know everything, and then deliver very little. Ryan and his team will outline what is reasonable to expect .. and then deliver even more."

Yaniv Marcus, VP, Asia-Pacific & Investments, Leibish & Co.

"Thank you for all the help and support you have been giving Leibish & Co. We had given you a challenging mandate, which involved translation of an English commerce website into Mandarin, along with a mandate to increase our visibility in China via online marketing, as well as increase social media exposure and followers. You have done a fantastic job up to now, and I have no doubt that this will continue for the foreseeable future."

Sonia Saund, Project Coordinator, Fourth Dimension Inc.

"I must say that working with Chinese SEO Shifu was a great experience overall. Shifu made sure that every request I had was completed on time and within budget, and they provided status updates on the project as it went on. I was very impressed with the level of communication that SEO Shifu offered, especially since we were collaborating from opposite ends of the world. Ryan was very professional, understanding and diligent when it came to the work contracted. I would definitely recommend SEO Shifu to anyone looking for Search Engine Optimization and/or translation services."

Lewis Youngson, Managing Director, Visit Football

"Ryan and his team at SEO Shifu have been instrumental in helping my business grow in China. As a UK based travel company we have been able to communicate easily and quickly with Ryan, despite the time difference with China, regarding translation and SEO projects. Our business has been praised by many for its great translation and since starting our SEO 3 months ago we have risen to the top 3 in Baidu organic search terms. Ryan is someone I have complete faith and trust in and I can highly recommend him to any business big or small that wants to target China."