Baidu Pay Per Click Advertising
Let us help you spend less and do more in your Baidu PPC campaigns - Baidu advertising is crucial for the success of your business in China.
Chinese SEO Shifu has a great deal of experience in Chinese PPC management. As an expert on the art of spending less and doing more, Chinese SEO Shifu optimizes every aspect of your PPC campaign, driving the target audience to your website at the lowest costs.
How Baidu Advertising Works
Baidu PPC Phoenix Nest (百度推广) is Baidu’s official pay-per-click advertising platform. It supports both search advertising and display network advertising.
If you have used Google Adwords, then Baidu PPC should be nothing new to you. Generally speaking they work the same way – you bid on keywords you want to target, and pay Baidu when your ads are displayed and clicked.
How We Help
We take a standardized PPC management process. Our services include:
Baidu advertising account application and setup
Wondering how to get a Baidu advertising account for your business? Baidu has very strict policies on foreign companies. To ensure a smooth application process, Shifu will contact Baidu on your behalf and make the whole process painless. You just need to provide us with the business license issued by your local government department.
The account will be registered under the entity of your business. You will have full control and ownership of the Baidu advertising account.
Business understanding is the starting point of all our Baidu SEM efforts. We will understand your business and keep a record of your brand story, product and service information and most importantly, your marketing goals.
Keywords are what your potential customers use to express their demands, which makes keyword research a crucial step for any search marketing campaign. Shifu utilizes Baidu’s paid keyword API protocols, which generate the most accurate keyword data available.
Account structure and ad groups
When the keyword list is finalzed, we will categorize them into different campaigns and ad groups, to ensure your Baidu advertising campaign is easy to maintain, track and scale.
Ads content creation
Good ads content works like a spider web – it only catches the right visitors for you, while letting the irrelevant searchers leave without wasting your campaign budget. Shifu’s strong creative writing team will create and add ads content on a regular basis, and ensure the ads content looks attractive and targets precisely.
Desktop and mobile landing page design
Letting the potential customers come to your website is the start, not the end. Shifu will review and optimize the landing pages for better user experience and conversion rates, on both desktop and mobile devices.
Data monitoring & analysis
To help you spend less and do more, data analysis is a key step. We use popular traffic analysis tools such as Google Analytics and Baidu Analytics, to monitor and dig into the data, and find the room for improvement for your Baidu advertising campaigns.
Benefits of working with SEO Shifu
- Painless account application and registration
- Precise demographic targeting
- Ads relevance improvement
- Visibility and click-through rate improvement
- Cost reduction
- Conversion rate optimization
Frequently Asked Questions
How to and what’s required to apply for a Baidu PPC account?
Baidu requires a website in Chinese and a digital copy of the business registration certificate issued by your government to handle your account registration application.
Additional requirements may happen, if you are from the finance, law and health industries.
How much does it cost?
To set up a new account, Baidu charges an initial payment of 6500 RMB, including 1500 RMB as a setup and support fee charged by Baidu, and 5000 RMB as an initial deposit, which you can see in your account balance and use for your campaigns later.
How can I monitor the performance of my Baidu PPC campaigns?
We will help you do proper URL tagging so popular web traffic analysis tools such as Google Analytics and Baidu Analytics can do their job. We will leverage goal tracking functions of those traffic tracking tools so you can see how your spendings benefit your business in nearly real time.
Each month we will also provide you with detailed traffic and spending reports.
How does Baidu calculate cost per click?
Baidu calculates the cost per click in a similar way that Google does it, and ranks ads based on its Comprehensive Rank Index (CRI).
CRI= Bidding Price x Quality Score
For more information about how Baidu calculates the CPC, please refer to Bidding Price, Quality Score and CRI.
Where and how does Baidu display my ads?
Baidu now only displays up to 4 paid search results on its search result pages.
Looking for organic optimization services targeting Baidu? Check our Baidu SEO services.
What is the structure of a Baidu PPC account?
The structure of your Baidu PPC account is similar with that of a Google Adwords account, which follows an account – campaign – ad group – keyword structure.
How many match types does Baidu PPC support?
Baidu PPC mainly supports four match types, namely broad match, phrase match, exact match and negative match.
Phrase match includes core phrase match, synonym phrase match and exact phrase match.
What's more, negative match can be further divided into broad negative match and exact negative match.
You may also like:
Baidu PPC Tools
Baidu PPC Editor (百度推广助手)
Baidu PPC Editor is the official desktop client for Baidu PPC advertising, supporting both desktop and mobile devices. You can easily manage your accounts, change bids and status of keywords, create or remove campaigns, and a lot more.
Baidu Analytics (百度统计)
Baidu Analytics has been integrated into Baidu PPC, which means you can track the spendings and performance of your pay-per-click campaigns more easily and accurately.
Baidu Bridge (百度商桥)
Baidu Bridge is an online customer support tool offered by Baidu.
If you are a Baidu PPC advertiser, Baidu Bridge can offer you more insightful information such as which keyword(s) the visitor uses to find you, where the visitor comes from, and how long he/she has stayed on your website.
Need our help? Contact us to get a free quote today.
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