Baidu Advertising Management

As certified experts in Baidu advertising, we understand the pivotal role it plays in propelling your business to success within China. Let us assist you in navigating the complexities of Baidu PPC account application and management, ensuring your advertising efforts yield the best results.

At SEO Shifu, we boast extensive experience in managing PPC campaigns within the Chinese market. Our expertise lies in the art of maximizing efficiency—spending less while achieving more. We meticulously optimize every facet of your PPC campaign to ensure your target audience finds their way to your website, all while minimizing costs. Our approach is designed to enhance your online presence and drive results that matter.

How We Can Help

  • Embarking on your advertising journey begins with the meticulous process of Account Application & Setup. Our team navigates the intricate landscape of platform requirements to ensure a seamless setup of your advertising account. We handle all the technicalities, from account creation to configuration, setting the stage for a successful campaign. This foundational service guarantees that your advertising efforts are built on solid ground, ready to reach your target audience efficiently.

  • Crafting a Campaign Strategy that resonates with your business goals and audience needs is at the heart of our services. We dive deep into understanding your market, competitors, and customer behaviors to develop a bespoke advertising strategy. This comprehensive plan encompasses targeting, budget allocation, and creative direction to ensure your campaigns are impactful and aligned with your objectives. Our strategic approach is designed to maximize visibility, engagement, and conversions, driving tangible results for your business.

  • Keyword Research is the cornerstone of effective PPC advertising. Our experts employ advanced tools and methodologies to uncover the keywords and phrases most relevant to your business and audience. This meticulous research ensures that your ads appear in front of users actively seeking your products or services, enhancing the likelihood of conversion. By identifying high-value keywords, we optimize your campaign's reach and efficiency, ensuring your advertising budget is invested wisely.

  • At the core of any successful campaign is compelling Ads Content Creation. Our creative team crafts engaging and persuasive ad copy tailored to capture the attention of your target audience. By blending creativity with strategic insights, we ensure that each ad speaks to the needs and interests of potential customers, encouraging clicks and conversions. Our content creation process focuses on clarity, relevance, and call-to-action, making your ads stand out in a crowded digital landscape.

  • In today's multi-device world, Desktop And Mobile Landing Page Design is crucial for capturing and converting traffic from your ads. Our design team creates responsive, visually appealing landing pages optimized for both desktop and mobile users. These landing pages are crafted to provide a seamless user experience, with fast load times, intuitive navigation, and clear calls-to-action. By optimizing for conversion, we ensure that visitors are more likely to take the desired action, whether it's making a purchase, signing up for a newsletter, or filling out a contact form.

  • Data Monitoring & Analysis is vital for understanding the performance of your campaigns and making informed decisions. Our team employs sophisticated analytics tools to track key metrics, identify trends, and uncover insights into user behavior. This ongoing analysis allows us to refine and adjust your campaigns in real-time, optimizing for better results over time. By leveraging data-driven insights, we ensure that your advertising efforts remain effective, efficient, and aligned with your evolving business goals.

Amazing Clients & Partners

  • Amit Sharma, Digital Marketing Specialist, Chambers and Partners

    “We have been delighted with the first-class service SEO Shifu have provided Chambers. SEO Shifu were able to help us with the setup of our WeChat account and have been instrumental in helping us grow our followers across the platform, working closely with us on content and campaigns. It has been a pleasure to work with Ryan and the team and we look forward to many future successes.”

  • Helen Zhao, Director of Marketing, UL Prospector

    “We struggled in finding an SEO/SEM consultant specialized in Baidu in the US. Luckily we found Ryan, who is located in China and speaks very good English. Ryan is knowledgeable, countable and easy to communicate with.”

  • Joelin Liu, Marketing Director, Microsoft

    “I hold Ryan in very high personal and professional regard – his ability to jump in, figure it out, and accomplish the goal in a timely basis is unparalleled. I had the pleasure of working with Ryan for about 12 months on an SEO project for Microsoft China and Ryan and his team members really impressed me with their understanding of search engines and knowledge on search marketing.”

Contact us.

Our team of digital marketing specialists is poised to assist you in crafting a successful marketing strategy that ensures enduring growth for your enterprise in China.

Interested in collaborating with us? Share your requirements, and our dedicated team will respond within 24 hours.

Reach out to us at hi@seoshifu.com or fill out the form.

ARTICLES ON BAIDU ADVERTISING

Latest Blog Posts

How to Advertise on Baidu

Baidu Advertisement, while operating on a pay-per-click model similar to Google Ads, presents unique challenges and opportunities that advertisers must navigate. Understanding the nuances of launching campaigns on Baidu, from the initial account application process to crafting effective ads, is crucial for success in the Chinese market.

Baidu Advertising Account

Setting up a Baidu ads account is your first step towards launching paid campaigns on China’s largest search engine. However, the process can be more complex and time-consuming than those familiar with Google Ads might expect. This involves navigating regulatory requirements, providing necessary documentation, and understanding the local market nuances.

For a detailed walkthrough, check our blog post: “How to Open a Baidu PPC Account.

Baidu Advertising Costs

Unlike Google Ads' pay-as-you-go model, Baidu requires advertisers to make an upfront deposit to activate their accounts.

The minimum initial deposit is typically around 5000 RMB (700 USD).

Baidu Search Advertising vs. Display Advertising

Baidu offers two primary channels for advertising: search advertising and display advertising. Each serves different purposes and targets users in different stages of the customer journey.

  • Baidu Search Advertising: Similar to Google’s search ads, Baidu’s search advertising allows your ads to appear in search results when users query relevant keywords. This is highly effective for targeting users with high intent, as your ads are shown to those actively searching for related products or services.

  • Baidu Display Advertising: On the other hand, Baidu’s display advertising leverages a vast network of partner websites to show your ads. This method is more about increasing brand awareness and reaching a broader audience. Display ads can be targeted based on user demographics, interests, and behavior, making them a versatile tool for building visibility across the web.

Key Considerations for Successful Baidu Advertising

  • Localization: Tailoring your ads to fit the cultural and linguistic preferences of the Chinese audience is crucial. This goes beyond simple translation; it involves understanding local consumer behavior and preferences.

  • Keyword Research: Given the differences in language and search behavior, conducting thorough keyword research specific to the Chinese market is essential for effective search advertising.

  • Quality Content: Baidu places a significant emphasis on the quality and relevance of ad content. Ensuring your ads and landing pages meet these criteria can improve your ad performance.

  • Compliance: Baidu has strict advertising policies, particularly around certain industries. Familiarizing yourself with these regulations and ensuring your ads comply is vital to avoid rejections or account issues.