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Baidu PPC Editor

Baidu PPC Editor is the official Baidu pay-per-click advertising management software. It is a free, downloadable application for managing your Baidu PPC advertising campaigns.

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Install the application

Download the official installer from Baidu (5.4MB).

During the process of installation, the installer may also download Microsoft .NET Framework 4.0 for you, depending on your operating system.

Choose the language version that suits you.

Download and manage your campaigns

Log into your account and download the most recent campaign information.

Shifu is happy to help you open a Baidu PPC account if you don't have one yet.

Upload offline changes to your Baidu PPC account

Once you have made changes offline, upload the changes to your Baidu PPC account.

The basic process is simple: download the campaigns from your Baidu PPC account, make changes offline, then upload the changes to Baidu PPC.

Baidu PPC Editor can make it easier for you to make changes in bulk in Baidu PPC and help you save time.

What You Can Do with Baidu PPC Editor

Any Baidu advertiser with an account of any size can use Baidu PPC Editor, but it's especially useful for accounts with multiple campaigns and long lists of keywords or ads. For example, you can:

  • Quickly move ad groups, keywords and ads by copying and pasting;
  • Add and manage multiple accounts;
  • Make changes in draft before making them live;
  • Work offline;

The Web Interface of Baidu PPC vs. Baidu PPC Editor

Once you start using Baidu PPC Editor, you can still sign in and make changes to your Baidu advertising account at Simply download your recent changes to make sure Baidu PPC Editor has the most up-to-date version of the account.

Shifu offers Baidu paid search advertising management services. Don't hesitate to let us know if you are seeking professional help.