Top Chinese Search Engines

Last updated on July 31, 2016

Before conducting a search marketing campaign targeting China, you need to make sure all your planning is on the right track. Here are the top desktop and mobile Chinese search engines you should know about before starting your Chinese search marketing campaign.

Desktop Search Engine Market Share

Search Engine Market Share
Baidu 85.28%
Sogou 7.14%
Google 4.29%
Others 3.29%

Mobile Search Engine Market Share

Search Engine Market Share
Baidu 78.5%
Sogou 6.6%
Easou 5.3%
Others 9.6%

In general, Baidu is still the leading search engine on both desktop and mobile devices, which should be the main platform for your search marketing campaigns. Looking for help with your Baidu SEO or Baidu advertising projects? Contact Shifu today.

Data source: 易观智库 (Analysys)

Need our help? Contact us to get a free quote today.

Top