How to set a budget for your Baidu PPC campaigns

Sections in this article

Baidu PPC budget
Baidu PPC budget

With Baidu PPC advertising, you can choose a daily budget for each campaign based on the average amount you plan to spend per day. You can change your budget at any time.

It is relatively easy to set a budget for your Baidu advertising campaigns. This article explains how to set and change your daily budget for Baidu advertising.

You can either set up a budget on the account level or campaign level.

Set a budget for an account

Log into your Baidu PPC account.

Scroll down and click Daily Budget.

account level budget
Account level budget

After you set the budget, click Apply.

Set a budget for a campaign

Click a campaign, then click Daily Budget.

campaign level budget
Campaign level budget

After you set the budget, click Apply.