Baidu PPC Advertising FAQ

Check out the frequently asked questions on Baidu PPC advertising, such as the costs, the requirements and other topics you may be interested in.

  • Are you a company of Baidu?

    No, we are not.

    We are an authorized Baidu advertising reseller with rich experience in Baidu PPC account application and management. We are dedicated to helping Western companies enter and expand in China.

  • Do I need a .cn domain?

    Not necessarily.

  • Do I need to have a company registered in China?

    No, you don’t.

  • Do I need to have my website hosted in China?

    No, you don’t either.

  • How do I pay?

    You can pay via PayPal, wire transfer or check.

  • How long will it take to set up a Baidu adverting accounts?

    Usually 5–7 business days, on condition that all provided documents are correct.

  • How many websites can I advertise?

    Only one domain is allowed in each Baidu PPC advertising account.

  • How much does it cost?

    Baidu requires an initial deposit of 5000 RMB or above for a new advertising account.

  • What are the differences between Baidu PPC and Google Adwords?

    They work very similarly – you bid on keywords you are interested in and only pay them when they display your ads to their searchers, and the searchers click on your ads.

    But they still have some fundamental differences. You can read our blog post to know more: Baidu PPC vs. Google Adwords: 5 Key Differences.

  • What are the required documents and items for Baidu PPC account application?

    • A Chinese website;
    • Your business license issued by your local government;
    • A recent bank account statement of your company;
  • What if we don’t work with you anymore?

    You still own your Baidu advertising account even when working with us anymore.

  • Who owns the Baidu PPC account?

    You own your account.

  • Why advertise on Baidu?

    Baidu is the leading Chinese search engine in China, whose market share is above 70%. If you believe search marketing is an essential part of your Chinese online marketing strategy, is what you can not afford to miss.

  • Will Baidu approve of my account application?

    In most cases, yes. Why not tell us about your company to know for sure?

  • Will I have access to the account?

    Definitely. As soon as account application is complete, we will send you the logins via email.

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