Background

Since 2018, we have partnered with a global leader in digital printing technology to enhance their B2B marketing efforts on WeChat. Our goal was to leverage WeChat’s powerful platform to increase their visibility, engage with their audience, and drive business growth.

Our Approach

We provided a comprehensive WeChat B2B marketing strategy that included the following key services:

• Content Management: We developed and managed a consistent stream of high-quality, industry-relevant content to engage their audience and position the brand as a thought leader in digital printing.

• Video Content Management: We curated and managed compelling video content to showcase the brand’s innovative technology and solutions, thereby enhancing audience engagement.

• Event Management: We facilitated the creation of event landing pages and managed user submissions for various events, ensuring seamless participation and interaction.

• WeChat Advertising Campaign Management: We designed and executed targeted WeChat advertising campaigns to reach potential business partners and customers, optimizing for maximum ROI.

Results

• Audience Growth: Within 10 months, we successfully grew the brand’s WeChat follower base to 2,000 engaged followers.

• High Conversion Rates: Our efforts resulted in conversion rates for lead generation that were 133% higher than the industry average, demonstrating the effectiveness of our targeted B2B marketing strategies.

Conclusion

Our strategic WeChat B2B marketing efforts have significantly enhanced the brand’s presence and engagement in the digital printing industry. By leveraging WeChat’s capabilities, we have helped the company build a strong follower base and achieve exceptional lead generation results, solidifying their position as a global leader in digital printing technology.