The Tourism Authority of Thailand (TAT) in Beijing faced significant challenges with their online visibility on major search engines like Baidu.com and Google. Initially, they lacked a clear objective for their search marketing campaigns, making it difficult to attract and engage potential tourists.

To address these challenges, SEO Shifu began by conducting extensive keyword research. This initial step was crucial for developing a comprehensive keyword database that accurately reflected the search intents of potential customers. With this database in hand, we then proceeded to strategically reorganize the major channels of TAT Beijing's website. The goal was to create a clearer, more search-engine-friendly structure that would enhance the site's crawlability and indexation by search engines.

Results

The efforts paid off with remarkable improvements observed within just three months:

• A 45% increase in organic traffic, indicating a significant rise in the number of visitors finding the website through unpaid search results.

• A 21% increase in goal conversion rates, demonstrating a higher effectiveness in achieving specific objectives such as inquiries, bookings, or other desired actions by visitors.