The Chasing Game Between Sougou and Google (in China)

Posted by Nicole on 2011-10-14

During the long vacation of the National Day, an interesting piece of news drew the attention of the Chinese search people: the market share of exceeded Google in China’s search market.

According to CNZZ, the leading Chinese web analytics tool: based on user numbers during the vacation, the market share of Sougou was 7%, and Google was left behind by 1%, taking a share of 6%, while the leading search engine Baidu still looked down on the whole market with a 78% share.

Looking at the two major drops of Google in the chart, an interesting conclusion can be drawn: to the Chinese users, Google is a search engine for work, while Sougou is for fun.

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