The Chasing Game Between Sougou and Google (in China)

During the long vacation of the National Day, an interesting piece of news drew the attention of the Chinese search people: the market share of exceeded Google in China’s search market.

According to CNZZ, the leading Chinese web analytics tool: based on user numbers during the vacation, the market share of Sougou was 7%, and Google was left behind by 1%, taking a share of 6%, while the leading search engine Baidu still looked down on the whole market with a 78% share.

Looking at the two major drops of Google in the chart, an interesting conclusion can be drawn: to the Chinese users, Google is a search engine for work, while Sougou is for fun.

About Nicole

Nicole Zhang is Associate Professor of Journalism at Xiamen University. At Chinese SEO Shifu, Nicole trains the Chinese copywriting team and acts as PR Writing Coach for several local companies. You can find her on Google+.

Topic: SEO Tips and Facts