By default, Google Analytics recognizes only around 40 search engines, according to the official Default Search Engine List on Google Developers.
But in real world, there should be more than just 40 search engines.
In China alone, besides the dominant player Baidu, there are several other search engines, whose market shares may be low but the real numbers of users are considerable due to the total market size, including Soso, Sogou, Qihu and Youdao, all of which are counted as referral traffic sources in the default settings of Google Analytics.
Recently a client of ours learned the lesson painfully. They are a photo-sharing site where users can create photo albums, and upload and share photos. They used the default Google Analytics settings and they found their organic traffic was not good.
After analyzing their server logs, we found their traffic should be much higher than what they saw in Google Analytics. That led us to figure out what the problem is:
The organic traffic from Baidu Image Search is labeled as referral traffic in their Google Analytics account.
That’s because Baidu Image Search uses a different query parameter than Baidu Web Search. Baidu uses the parameter “wd” for its web search but “word” for its image and video search.
(Please note the moble version of Baidu also uses the query parameter “word” instead of “wd”. Sometimes even Baidu Web Search uses “word”. More information about the URL parameters of Baidu)
To add the suggested Chinese engines, you need to edit your Google Anlaytics codes to make it look like this:
Is there another Chinese search engine you want to add? Leave us the web address of the search engine and we will update the codes.
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