Chinese PPC Management Services
Chinese SEO Shifu has a great deal of experience in Chinese PPC management. As an expert on the art of spending less and doing more, Chinese SEO Shifu optimizes every aspect of your PPC campaign, to drive the target customers to your website at the lowest cost.
Our PPC management process:
1. Business understanding.
This is the beginning of any marketing campaign. We will communicate with you to fully comprehend your services, products and marketing goals you want to achieve via pay-per-click advertising;
2. Keyword research.
After understanding your business goals, we match your services and products to the target search engine users, which are represented by keywords. We leverage paid or free API protocols as well as tools developed by ourselves to build the most comprehensive keyword base for your campaign;
3. Account structure.
You PPC account structure should be a mirror of your business. Shifu can help you set up or reorganize your PPC account, to make it easier to maintain and expand;
4. Ads Writing.
Believe or not, in the PPC world, there is no good ads writing at all. All you have is data, and data can only tell you which of your ads sucks rather than rocks. So we need periodically add new ads, compare, and remove the worse ones with higher bounce rates and less conversions. The good news is that Chinese SEO Shifu can help you with them all.
5. Landing Page Design.
We help you build or choose the right landing pages, and do the same like when writing the ads: test new landing pages, compare and remove the ones that suck.
6. Data Monitoring & Analysis.
To help you spend less and do more, data analysis is crucial. We use popular traffic analysis tools such as Google Analytics and Baidu Analytics, to monitor the data and dig into it to find the best solutions for your campaigns.
We cover all major Chinese PPC platforms, including:
- Baidu PPC – Pay-per-click advertising on Baidu.com, the leading Chinese search engine.
- Chinese Google Adwords
- Soso Search & Display Network
- Sogou Search & Display Network
- Youdao Search Marketing
- Renren Ads – Renren is the leading Chinese SNS, and the way Renren Ads works is similar to Facebook Ads;
- Taobao Express – Pay-per-click advertising service offered by Taobao.com
“We struggled in finding a SEO/SEM consultant specialized in baidu in the US. Luckily we found Ryan, who is located in China and speaks very good English. Ryan is knowledgeable, countable and easy to communicate with.”
Helen Zhao, Director of Sales & Marketing, Innovadex