Social Media Case Study: A Government Department of Spain

Written By Teng Wong

Since 2012, a Government Department of Spain has been actively working to increase the number of Chinese travelers and investors coming to Spain. To achieve this goal, they have initiated several online marketing campaigns targeting the Chinese market, with a particular focus on social media. SEO Shifu has played a pivotal role in these campaigns from the outset, offering comprehensive support including account setup and design, content strategy development, and follower engagement.

Results

  • Achieved over 300,000 followers on Weibo within three years, showcasing a strong and growing interest in Spain among Chinese social media users.

  • Garnered more than 70,000 followers on WeChat in just 1.5 years, further expanding their reach and influence within the Chinese market.

Teng Wong
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