October 29th - by Ryan to China Social Media
This icon set includes the icons for popular Chinese social media websites, including Sina Weibo, Tencent Weibo, RenRen, Kaixin, and QZone.
Kudos for our graphic design shifu Wu Kang, who spent his last Thursday night creating and polishing this icon set. According to him, that night was intended for a date, but it is widely believed in our company that it was just another night of Angry-Birding for him.
Anyway, many thanks to Wu Kang!
January 21st - by David to China Social Media
Dragon is snake wearing Christmas deer antlers!
December 12th - by Ryan to China Social Media
MiuJia is a Weibo influence analysis tool, specifically targeting Sina and Tencent Weibo. It generates simple yet insightful reports and charts, and most importantly, you don’t have to login, and you can look at not only your own data, but also that of your competitors or anyone else with a Weibo account.
The homepage of MiuJia has a similar interface like a search engine. All you need to do is input a Weibo nickname, then search, like you have done millions of times on Google. Today I will use Mr Kai-Fu Lee’s Weibo account for demonstration purpose.
December 2nd - by Nicole to China Social Media
Merely a copycat of Twitter?
When it comes to talking about Sina Weibo, many of my foreign friends tend to explain it as “a copycat of Twitter”. This kind of makes sense, since both of them are microblogging platforms, where you can only post short messages of up to 140 words.
However, a simple definition like “Twitter’s copycat” doesn’t really tell what Sina Weibo is, because when you really put your hands on it, you can find so many differences between them.
So what is Sina Weibo anyway?
Sina Weibo = Twitter + Blog + IM + Multimedia
First, Weibo is a microblogging platform that works like Twitter. You can post updates within 140 words, insert links in your updates, and follow people you are interested in.
That is exactly the way you play with Twitter.
November 7th - by Nicole to China Social Media
Last weekend, during a random search for some news topic on Baidu, I happened to see something interesting as shown below. It seems Baidu has integrated weibo content into its search results:
We can see Tencent, Netease and Sohu Weibo have started allowing Baidu to access their data to synchronize the weibo content stream.
September 20th - by Ryan to China Social Media
The Insider Story:
I believe many of you have been invited to try the new version of Sina Weibo, then you should observe that there is something new – yes, it is instant messaging.
Inevitably, this leads to the assumption it is a move Sina takes to steal the pie from Tencent’s plate.
I thought so too, until recently I got the chance to talk to an old friend of mine who joined Sina last year and happen to be a project manager for Sina Open Platform now. Below is the not-so-sensitive part of the conversation:
“No, Weibo IM is never intended to target QQ”, he said.
“Interesting. Then what is the Weibo IM for?”
September 1st - by Nicole to China Social Media
Latest update on 2012-05-24:
Getting a Renren fan page is now much easier than when the post below was written. Renren fan page is publicly available. You can simply follow the link to get your own Renren fan page.
1. Pick a page type:
2. Verify your contact information including your cell phone number
Your Renren fan page is ready – now you can add content and interact with your fans!
The Renren fan page registration guide below is out of date. Please refer to the information above.
China’s leading social networking site Renren.com has recently made fan page registration open to the public. That means all legal enterprises, universities, governments and other organizations are able to create an official fan page of their own now.
June 24th - by Ryan to Baidu Search Engine Optimization, China Social Media
First, an attributive clause to add to the title: which I think you should stay away as far as possible.
A while ago I wrote a post titled “China, One Share Button Away“, in which I introduced some social bookmarking and sharing services that are popular in the local market of China.
Now a new one has come and joined them – Baidu Share, the social sharing button brought by Baidu.
March 27th - by Ryan to China Social Media
Bookmarking and sharing services are nothing new to the social media marketing experts. In the English world, there are AddThis, ShareThis, AddtoAny, etc, which are quite simple to use yet powerful for sharing and data analysis. But when it comes to Chinese social media marketing, none of the buttons above works – the reason is simple: the integrated social networking sites are not where the Chinese people’s friends and relatives are – they use Chinese SNS instead.
So today I am sharing with you the 4 major Chinese social media share buttons, which I hope can make it easier for you to leverage the power of Chinese social media sites for your online marketing campaigns that is targeting China.
February 2nd - by Ryan to China Social Media, PPC and SEM
I know we have already said farewell to 2010 and made good wishes to 2011 – but as an Internet marketer, I have to say 2010 is a great year with dramatic changes on China Internet landscape, which is absolutely worth looking back at.
Let’s re-taste the greatness of the Chinese Internet world of 2010 from the 10 figures listed below:
In 2010, the number of Chinese microblogging service users reached 75 million, making history with the fastest growth among all web applications in the Chinese Internet history. However, under the uplifting increase speed, there are some issues that require all our concerns: Microblogging is an integration of media, SNS and web apps, which means the process of growing the user base always requires a long period of time rather than overnight.
Soon after seeing the success of Foursquare, quite a number of Chinese Internet companies followed up. By the end of 2010, the number of Chinese LBS service providers reached 30.
With the significant development of China’s 3G market, the Chinese smart phone market experienced an explosive increase and China’s total sales volume of smart phones in 2010 was 60 million, with an annual growth rate of 180%.
In 2010, the percentage that user-generated content takes up on the Internet for the first time went beyond 50%.
The number of mobile Internet users reached 300 million in 2010. The main reasons behind the gigantic growth are: 1. fast increasing popularity of smart phones; 2. great development of mobile Internet applications and services; 3. improvement of China’s mobile Internet environment, such as faster connection speed and more affordable service plans.
In 2010, the total transaction volume of third party payments went higher than 1 trillion RMB.
On November 11th, 2010, the daily transaction volume on Taobao Malls reached 1 billion RMB.
The Q2 2010 revenue of Chinese online game market was 7,783 billion RMB, 0.5% below that the previous term.
The market of online web game of China was 3 billion RMB in 2010.
The mobile reading market of China exceeded 100 million RMB in Q3, 2010.