Chinese SEO, Baidu SEO and Internet Marketing News & Tips

An Overview of Popular Online Payment Methods in China

Latest update: April 10, 2014

How to be paid timely and safely is a major concern to foreign businesses that want to enter China, especially when you own an e-commerce website. Some clients of ours decided to go with credit cards like they did in other countries when they first came to China. This, unfortunately, was a bad choice that shut the door on a large portion of their customers when these customers had just happily picked some items, rushed to the shopping cart and was going to pay.

Quick fact – in 2011, the total number of credit cards in China is around 268 million – that’s around one in five Chinese people has a credit card. It doesn’t sound bad, does it? The thing is, credit card owners actually don’t use their credit cards to shop online. Read on.

What do the Chinese people use to make payments online?

Below is a pie chart that illustrates the market share of online payment services regarding transaction volume in 2013, according to iResearch, a provider of information product, service and solution in China:

China Third Party Online Payment Method Market Share

Here is the list:

Payment Method Market Share
Alipay 48.7%
Tenpay 19.4%
Union Pay 11.2%
99Bill 6.7%
China PnR 5.8%
YeePay 3.4%
Huanxun IPS 2.9%
Others 1.9%

What payment methods should your online store support?

The ultimate combination is Alipay + online bank transfer (Union Pay). Because:

  • Alipay is the most widely used and loved online payment method here;
  • Most online stores are using this combination here in China;
  • People using Tenpay are very possibly also Alipay users, so you don’t necessarily need a Tenpay account specifically for Tenpay users;
  • Online banks (Union Pay) are for those who have no Alipay accounts, and very possibly no Tenpay and others either.

A little more about Alipay:

Alipay is an online payment service that belongs to the Alibaba group, supported by Alibaba, Taobao, Tmall and an increasing number of independent online stores.

How does Alipay work?

Alipay, different than PayPal, handles online payments in escrow and values buyer protection very much. A typical purchase process using Alipay goes as follows:

  1. The buyer chooses a product and makes the payment to the seller via Alipay;
  2. Alipay, instead of transferring the money to the seller’s Alipay account immediately, keeps the money as escrow and informs the seller that the buyer has made the payment. At the time the money is neither directly controlled by the buyer nor the seller;
  3. The seller sends the product to the buyer;
  4. The buyer receives the product, and makes confirmation in their Taobao or Alipay account;
  5. Alipay receives the buyer’s confirmation, and sends the money to the seller.

You may be wondering what if the buyer is the evil one, and doesn’t confirm the receipt? Taobao and Alipay do have a solution. They track the No. of the express delivery to monitor the status of the product, and if the buyer takes no actions in 7 days, or 14 days in some cases, counting since the status of the product becomes “signed and received”, the product will be automatically confirmed by the system and the money will be sent to the seller’s Alipay account.

How can you get yourself an Alipay account?

If you don’t have a valid ID card or business certificate issued by the Chinese government, getting an Alipay account is a little harder. You need to upload a digital copy of your passport to verify your own identity, an entry permit, a Chinese bank account, and a native Chinese guarantor that needs to provide his/her own ID card number to verify his/her own identity.

Moreover, Alipay has enterprise solutions for overseas companies that need to collect payments from their Chinese buyers in RMB.

Looking to set up a Tmall store?

About Nicole

Nicole Zhang is Associate Professor of Journalism at Xiamen University. At Chinese SEO Shifu, Nicole trains the Chinese copywriting team and acts as PR Writing Coach for several local companies. You can find her on Google+.

Date: April 21st | Topic: China SEO Tips, Facts and Everything Else | Author:
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