Baidu Structured Data WordPress Plugin

Search engines love microdata. Baidu does too.

Posted by David on 2014-03-31

As SEOs, we all remember the old days when search engines were so dumb that they purely relied on meta tags to “understand” the content of a webpage.

Although today’s search engines have much stronger and more intelligent text analysis abilities, webpage parsing can still be a challenge in many cases, given the fact that the websites and web apps are becoming increasingly complicated.

That’s why search engines so love microdata.

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However, not like search engines like Google, Bing and other advocates for microdata, Baidu goes another way – it extends the Sitemap protocol with a series of XML tags and elements, and encourages webmasters to submit their content using the new standards, with the latest move of releasing a structured data plugin for WordPress.

Instead of inserting microdata markup to your WordPress site, Baidu’s plugin automatically creates Baidu-friendly Sitemap files and informs Baiduspider to crawl them.

The URL of the Sitemap file is something similar as below.

/wp-content/plugins/baidusubmit/sitemap.php?m=indexinc&p=xxxxxxxxxx

A glimpse of the source codes

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So if your Chinese website is based on WordPress, you may want to give the plugin a try.

Download the plugin:

http://zhanzhang.baidu.com/dataplug/index

Since this plugin is newly released, you are very welcomed to share your thoughts, experience and issues, and Shifu will be happy to have discussions with you.

Related posts:

baidu seo guide

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