Chinese SEO, Baidu SEO and Internet Marketing News & Tips

4 Ways to Leverage Baidu Zhidao

Bookmark and Share

Baidu Zhidao (known as Baidu Knows) is the most popular online Q&A site in China Mainland (Top 5 Chinese Q&A Sites ). It is not only where you can ask a question and seek help, but also a powerful tool for various marketing purposes. Today I am going to share 4 most common yet powerful methods of leveraging Baidu Zhidao.

Baidu Zhidao

Baidu Zhidao

1. Brand Promotion

Helping others can always be an effective way to attract attention and build a reputation. Check what questions are being asked that are related to your industry and give detailed and helpful answers – you will win both appreciation and potential customers.

2. Link Building

Baidu fully recognizes mentions of a domaIn as valid backlinks pointing and passing link juice to the domain, as I mentioned in a previous post Surprising Chinese SEO Fact: Link-building doesn’t have to use links. So when you are answering people’s questions, you can also leave the domain of your website as a reference if you think it is necessary, which is very beneficial for your Baidu SEO efforts.

But hey, I am not recommending spamming on Baidu Zhidao. Just do it naturally because if you mention your domain too much on Baidu Zhidao, your answer will be automatically filtered.

3. Customer Feedback Collection

Knowing what confusions and comments people have about your products or services can be very valuable in further improvement on them, and the good news is you can!

You can find questions on all sorts of products and services on Baidu Zhidao. Some leading Chinese brands even have their official accounts on Baidu Zhidao to help their customers, such as the Industrial and Commercial Bank of China.

Baidu Zhidao questions and answers

Baidu Zhidao questions and answers

4. Of course, ask for help!

That is the reason why Baidu Zhidao exists. You can not only help others but also ask for help on Baidu Zhidao. You can often get some expert opinions on your questions.

Related posts:

About Ryan

Ryan is the co-founder and senior SEO consultant of Chinese SEO Shifu, a SEO company in China. Ryan formerly worked as SEO director at China Mobile, and his marketing expertise spans an array of disciplines - from usability and conversion optimization, to mobile, SEM, and social media. Google+.

Date: January 24th | Topic: SEO Tips and Facts | Author:

2 Comments on “4 Ways to Leverage Baidu Zhidao”

  1. 1 crystalelf said at 11:50 am on January 26th:

    These days Baidu Zhidao and Baidu Tieba have become the target of all spammers. You can hardly find anything valuable there.

  2. 2 zhipeng said at 10:18 am on March 28th:

    Baidu Zhidao is good for SEO but honestly also a very noisy place, and seems Baidu can do nothing to the spammers…